top dog communication
Over the 2023-24 academic year, I was an account executive for Top Dog Communication, UIndy's student-led public relations firm. We service nonprofit organizations in the local Indianapolis area. For more information, visit uindytopdogcommunication.com
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As account executive, I managed a team of 4-5 group members to create impactful campaigns for a good cause. Check out the team's most recent campaign!
herron athletics
Our client was Herron High School's athletic department. The campaign was centered around creating, planning, and developing tactics for a golf fundraiser, the Achaean Golf Classic. The goal is to raise money for the athletic department to support new opportunities for student-athletes.
mission
Herron Classical Schools is a community of scholars that advances timeless ideas and content, builds a culture of respect and trust, and engages in an urban environment in order to prepare students to be world-class citizens.
objective
To have 100 golfers in attendance at Arrowhead Golf Course on August 25, 2024.
Below are some tactics from this campaign. All tactics have been edited by myself, firm director Marissa Maxey, and firm advisor Dr. Rebecca Gilliland.
01
Event Timeline
I created a 5-month event timeline for the Achaean Golf Classic. The document has embedded links for the tactics for easy access. The purpose of the timeline is to ensure no steps are missed when the client executes the plan.
02
Day-of Schedule
I created a day-of-event schedule to help the client stay on track during the event.
03
Flyer
Created by Dylan Euler, this flyer will be placed around Herron High School, Arrowhead Golf Course, and distributed to surrounding businesses.
04
News Release
Created by Addison Campbell, this news release will announce the event and be distributed to media outlets. It will be placed on Herron's website.
05
Social Media Post
Created by Lily Fischer, this social media graphic and caption will be placed on Herron Athletics' Instagram and Facebook page.
06
Media Pitches
Created by Leeishya Taylor and Haley Nicoson, these personalized media pitches will be sent to WXIN-TV and Chalkbeat to gain earned media.