Senior Project
At the University of Indianapolis, I've developed practical skills in strategic communication and design. Below is a cover letter, a creative resume, an academic writing sample, and four public relations tactics.
Cover Letter
Click the image to the right to access my cover letter.
Resume
Click the image to the right to access my creative resume.
Writing Sample
Click the image to the right to access my academic paper, "Book Banning: An Infringement of the First Amendment."
Tactic Portfolio
The Achaean Golf Classic
I led a team of five associates to develop a comprehensive event plan for the Athletic Department of Herron High School for the first annual golf fundraiser, the Achaean Golf Classic. The objective was to have at least 100 golfers in attendance. The target audience was golfers, the Herron community, and local businesses. Evaluation was performed after the event concluded.
Team members were Addison Campbell, Dylan Euler, Lily Fischer, Haley Nicoson, and LeeLee Taylor. Dr. Rebecca Gilliland, Marissa Maxey, and myself have edited all the tactics provided within the presentation.
Click on the flyer to the right to view the entire campaign presentation.
Key Messages Guide
This key messages guide aims to support the mission and any materials created for the Department of Communication. The campaign's objective was to connect with 25 high schools in Indiana for the Visit Us Program by April 28, 2023.The audience was for prospective students and parents, but also for internal staff and faculty of the department. Other campaign materials aligned with this messaging.
Dr. Rebecca Gilliland, Amanda Mumphrey, and Lia Williams have edited this tactic.
Rock 'n' Roll Night Event Poster
This event poster aimed to promote the Rock 'n' Roll Night event, sponsored by the UIndy Chapter of the Public Relations Student Society of America (PRSSA). The objective of this event was to have 50 attendees at peak time. The target audience was the UIndy community, the local community, and music lovers. The event had over 100 attendees at peak time, surpassing our goal.
I designed the poster in Canva, with feedback from other PRSSA members.
KVML Bookmark
This bookmark aimed to promote the Kurt Vonnegut Museum & Library's GivingTuesday campaign. The campaign's objective is to develop and execute a GivingTuesday campaign that offers at least ten deliverables, providing long-lasting content that extends beyond the 2024 campaign. The target audience is museum attendees and Vonnegut lovers. These bookmarks were distributed on GivingTuesday to encourage donations and increase brand awareness.
I designed this in Adobe Illustrator, with feedback from Evan Porterfield and Jordan Nussear.
